Traffic & Dwell Time Analysis Agent
Transform Foot Traffic Into Store-Level Intelligence
Track who walks by, who comes in, and where they spend time—all from your current camera network. With VMS+, you get instant visibility to improve merchandising, staffing, and promotions, without adding hardware or overhead.
VMS+ Powers Next-Gen Traffic & Dwell Insights
With Dragonfruit's Traffic & Dwell Time Analysis Agent, your existing IP cameras become precision tools for understanding shopper behavior. The agent processes live video at the edge, anonymizes and counts people, and calculates exactly how long they pause in front of windows or within any defined area.
All results flow into VMS+'s unified dashboard, making it easy to compare performance across stores and campaigns, no additional sensors or cloud fees required.
Built for Retail Teams Who Need Speed, Accuracy, and Scale
Dragonfruit's Traffic & Dwell Time Analysis Agent gives your team the answers you need, fast:
Works with your existing cameras and VMS, no new sensors, cloud storage, or compute overhead.
Measures true engagement, not just entries, with dwell data for display windows, entrances, and defined zones.
Provides week-over-week trends, view-level performance, and visual dashboards ready to share.
Adapts easily to any store layout, just configure the views you care about.
Deploys in a day, not weeks, with proven results at a lower TCO than any retail traffic sensor solution.
Core Capabilities & Benefits
Foot Traffic & Conversion Metrics
Make data-driven decisions about window displays, promotions, and staffing, knowing precisely where to focus your efforts.
Passerby vs. Entry Distinction
Quantify how many shoppers simply pass your store frontage versus how many actually step inside.
Trend Analysis by Time and Location
Compare hourly, daily, and weekly traffic to identify peak periods and underperforming entrances.
Side-by-Side Store Benchmarking
Instantly rank multiple locations by footfall and conversion rates—no exporting or manual data blending.
Shareable Reports for Marketing & CX Teams
Export visual dashboards that show exactly how visitor counts translate into store visits, driving alignment across departments.
Dwell Time Insights
Identify the displays and zones that drive real engagement, boosting customer experience and sales.
Accurate Time-in-Zone Measurement
Track how long each individual spends in front of display windows, aisles, or product fixtures, broken down to the second.
High-Interest vs. Low-Engagement Zones
Automatically flag areas that captivate attention versus those that fail to hold interest.
Optimize Layouts & Staffing
Use dwell heatmaps and average linger times to rearrange fixtures, reallocate associates, and improve product placement.
Instant Visual Summaries
View charts and graphs that highlight engagement hotspots across any time period.
Flexible View Configuration
Customize Monitoring for Entrances, Windows, and Aisles—Quickly
Define Any View in Minutes
Use built-in spatial filters to draw entrance zones, window displays, or high-traffic aisles.
Adapt to Any Store Layout
Whether your floorplan is linear, multi-level, or open concept, tailor views on the fly to match unique environments.
Zero Hardware Modifications
Leverage your existing camera network without adding new devices or rewiring.
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